- Currently, 48% use a negative word to describe Bush compared with just 28% who use a positive term, and 10% who use neutral language.
The changing impressions of the president can best be viewed by tracking over time how often words come up in these top-of-the-mind associations. Until now, the most frequently offered word to describe the president was "honest," but this comes up far less often today than in the past. Other positive traits such as "integrity" are also cited less, and virtually no respondent used superlatives such as "excellent" or "great" terms that came up fairly often in previous surveys.
The single word most frequently associated with George W. Bush today is "incompetent," and close behind are two other increasingly mentioned descriptors: "idiot" and "liar." All three are mentioned far more often today than a year ago.
Is it OK if we call him an unpopular president now?
[Note: "Incompetent" is how this blog has described Bush since its first week, and it has remained a consistent descriptor ever since. Most of all, I'm still wondering why Democrats failed to emphasize this in the 2004 campaign, since it was painfully clear even back then.]